Pokémon World Championships 25 — Social Media Countdown

To build anticipation for the 25th Pokémon World Championships in Honolulu, Hawaii, I designed a series of bold, eye-catching countdown graphics for social media that captured the excitement of this milestone event.

The Approach: Each piece in the countdown series featured a different beloved Pokémon character composed within a clean, dynamic layout that balanced visual impact with brand consistency. The challenge was creating graphics that would stop the scroll while maintaining Pokémon's distinctive visual language and appealing to the competitive gaming community.

Design Execution: I crafted compositions that were immediately attention-grabbing yet refined—using strategic placement of key brand elements, character artwork, and countdown messaging to create anticipation across multiple touchpoints. Each graphic maintained visual cohesion as part of the series while giving each featured Pokémon its moment to shine.

Impact: The countdown campaign successfully generated buzz for the championship event, leveraging social media algorithms' preference for bold visual content while staying true to the Pokémon brand guidelines.

Role: Lead Designer / Design Manager |

Pokémon Featured: Pikachu, Toedscool, Froakie, Fennekin, Jigglypuff